Hello!
I’m Rita Carroll, an Illustrator and designer living and working in the City of Brotherly Love. A graduate from Philadelphia’s University of the Arts, I began my career as a Graphic Designer working in-house for brands in the worlds of publishing and hospitality. An avid runner for many years, I have been able to fuse my passion for the sport with my creative, strategic and branding expertise in the running and events space.
Strategic & Creative
I believe that good strategy and planning directly impact the quality of a completed project and that, with some pause, artists can equip themselves with more space to be creative. At the onset of a project, no matter the scale or platform, I enter it with the mindset that you must first gain a deeper understanding before you develop a roadmap for success. In other words, it might be a marathon, not a sprint.
Logo Development
Brand Guidelines
Website Buildout
Creative Strategy
Merchandise
Packaging Design
Poster Design
Book Covers
Publishing
Editorial Illustrations
Vector Art
Murals
Select Clients: Penguin Random House, Sterling Books, URBN, Cred Magazine, Penn Gazette, Johns Hopkins University, Maiden Coffee Roasters, Philadelphia Runner, Spelling Reform, Govberg Watches, Lagos Jewelry
Awards, Publications & Appearances: Society of Illustrators, HOW Design Magazine, Seven Impossible Things Before Breakfast, URBN Community, Risolved Volume 1: Firsts, The University of the Arts, Tyler GAID
Exhibitions: Society of Illustrators, URBN’s Gallery 543, Masthead Print Studio, Chapterhouse Cafe, Nice Things Handmade, Minnow Lane